As of January 2017, the active number of users was 2.789 billion, accounting for 37 percent penetration. For a savvy marketer, this is a massive gold mine that can be quite rewarding when capitalised fully. With a well-planned social media campaign, there are a lot of new opportunities that platforms, such as Facebook, Instagram and LinkedIn offer for growth.
In this post, we’re going to share some exceptional tips grow your Sport & Fitness brand on Social Media through harnessing all the opportunities. Read on to learn more.
1. Choose the Right Platforms
The truth is, you don’t need to go full scale on social media when launching your campaigns. Your target audience is probably not available on all the platforms out there, so it makes no sense to jump into all of them. Facebook, Instagram and LinkedIn are the great options to give priority. You can also research to find two to four platforms that most your target customers are using.
2. Have a Content Strategy & Schedule
If you have any ambitions of growing a successful sport and fitness business, you can bet your bottom dollar that a content strategy will take you from an average standpoint and launch you into the stratosphere of success. So what is it? Well, the basic definition is “planning for the creation, delivery, and governance of useful, usable content.”
Having a content schedule helps you to be consistent in sharing posts with your audience. You can’t expect your campaigns to yield the results you want if you do it only once. Scheduling posts weekly or every other week just won’t cut it.
Instead, you need to schedule one or two posts every day. For this to work effectively, take the time to determine when most of the customers are online. The more you share, the easier it will be for you to put your brand in front of your target audience. However, don’t do it so frequently as it will overwhelm your followers.
3. Create Quality Content
In everything you do, quality takes precedence when creating content for your social media pages. Also, your content should be platform-specific. For instance, long-form articles are great for LinkedIn, memes and videos are ideal for Facebook, and Instagram marketing works well with photos.
Share and create content that offers value and information to your audience. Keep in mind that users are likely to share and like content that they find useful, exciting, and engaging.
4. Always Have a Tone
Your social media posts should reflect your brand’s personality and character. So, the voice and tone of your Tweets and Facebook posts really matter. To achieve the right tone and voice, you need to understand your audience and culture. Also, authenticity is an essential element of refining your voice.
The voice and tone of your posts should connect with your audience. Take the time to research the common lingo and jargon that people use in your industry. Also, the demographics of your audience matters, too.
5. Build Authority
Apart from creating your own content, you can leverage content curation to share quality content that is useful to your audience. Facebook, Instagram and LinkedIn are great for curating content. So, find engaging and informative posts, videos, and other content that companies and professionals in your niche are creating and share them.
However, before doing that, consider identifying the right topics to share. You don’t want to fill your pages with random posts of different topics in various niches. Use tools like Buzzsumo.com to see what is trending and getting the most shares on specific social media platforms.
6. Work with Influencers
If you can set aside a little budget, working with influencers can be a great way to boost the coverage for your brand. Established influences have earned trust from their followers, and they can help to recommend your product or give you mentions. Compared to other social media channels, Instagram accounts have relatively high interaction levels. For instance, the average Facebook or Twitter user has an engagement rate of only 0.5 – 1.0%. The average Instagram account, though, has an engagement rate of 3%. Any engagement rate above that, combined with a high number of followers, suggests that you are an influencer amongst your peers.
Bear in mind that having huge following doesn’t automatically qualifies one as an influencer. They should possess all the essential values and qualities, including authentic, active, engaging, leadership, and expertise.
7. Create Powerful Bios and Profiles
Your name and logo alone are not enough to showcase your values and culture to your target audience. When you’re trying to build a brand, letting people know who you are and what your company does is important. Some big brands have little to no words on the profiles because they’re already known.
So, you shouldn’t follow suit. You should also avoid filling your profile with motivational quotes or any salesy stuff that offer no value. Your profile and bio should clearly describe your company, services, and products.
8. Engage Your Audience
Social media usage doesn’t stop at sharing informative and engaging content with your audience. For new brands, you’ll need to invest time in interacting with your audience and answering any question they have. Reply to Tweets or re-tweet them and comment on posts and share them.
Don’t be afraid to interact with other companies and followers with social media. Keep your conversations fun and respectful. Collaborations can bring a huge amount of value to your customer base and social followings.
9. Leverage the Visual Aspect
Videos, Images, memes, and other visual content offer a great way to spice up boring pages. In this cases, you can create your own images using tools like canva, which feature your brand colours and readable fonts. When users are scrolling through their news-feed, they should easily recognise the posts you shared, remember it’s a battle of attention. Consumer Social Feeds are being flooded with content from different organisations, the challenge is to get them to stop and engage with yours in between all the other content.
It takes time to come up with a theme and flow for your visual content. But with time, you’ll get the hang of things and ensure consistency in all the visual content you create.
10. Use Social Media Ads
Over the years, the reach of organic posts on social media platforms, such as Facebook, has been slowly decreasing. As such, experts recommend using social media ads to boost their reach and coverage. For example, Facebook Ads allow you to target a specific audience based on demographics, such as job, location, age, and sex.
With ads, you’re able to determine who can see your content. Plus, you get insights to see how people are engaging with your content. This way, you can use the data to tweak and optimise your ads to boost their reach and improve conversions. Definitely recommend Facebook Ads right now, you will get a positive ROI if done correctly.