One of the most important elements of online marketing undoubtedly lies within the realm of content strategy. Content marketing, in all its forms, is one of the key pillars to establish success in your business. How else are people to become familiar with your content, if not for a sound strategy that spreads it?
An essential factor in having people realise that you offer something that is worth purchasing – largely hinges on your ability to produce a well-developed content outlook. However, is the content marketing of your business as well versed as it could be? If you feel you are struggling, here are 7 tips that could take you to the next level.
1. Post consistently
Ensure you are posting your content on a consistent basis. If you are not sure you will be able to maintain a high number of posts, then it is better to post less, consistency is the key. This is because your business will be better received if there is regularity in output as opposed to making a big splash and then suddenly disappearing. At the same time, this will also ensure that you are maintaining a high quality content output. Simply put: quality over quantity.
2. Optimise your website
Make sure your business has an optimised website. If you want people to find your business and maintain a strong following, they need to find you first. The best way to establish a strong presence online is by being an optimal target for search engines. Achieve this by dedicating a portion of your time to optimization and co-ordinating your website’s content with your social media content. According to Redevolution, SEO (Search Engine Optimization), is achieved in two simple steps- Writing practical content that contains words and phrases used by people who search for your products/services and making it easy for people to share your links.
3. Understand your audience
It is VITAL, that you understand your audience and customer base. This will allow the business to direct content using a certain methodology, which will keep your targeted audience coming back for more. You do not need to appeal to every single person out there, as that will be a recipe for inevitable failure. Instead focus on a target audience that are likely to find your offer more suitable. Following this strategy, will ensure your business has a goal specific to the group of people most-likely to purchase your product. At the same time, this will ensure you are not wasting valuable resources targeting people who are unlikely to be interested in what you are producing. Thus, saving funds and maintaining a loyal base of customers who identify with your business.
4. Keep an eye on grammar
While it may seem an obvious tip, make sure your grammar is not overlooked. All people make mistakes, it is part of the human condition. However, ensuring your content has appropriate grammar, spelling and general expression will go a long way to portraying a professional and polished image. This also includes the way your wording appears on social media.
5. ‘Evergreen’ content
Focus your efforts on ‘evergreen’ content. This refers to content that has a high likelihood of being relevant for the foreseeable future, as opposed to content that might have a short lifetime. In the words of Internet Marketing, “Evergreen content is vitally important for any business that wants to run a viable website…Do so, and you’ll make a lasting impact on your brand’s online presence.”
6. Create multi-purposed content
It would help if your content can serve multiple purposes. Meaning, make sure to take full advantage of content marketing. You can use it to establish a good relationship with your customer base or to attract new people to your business. Either way, the best content strategies maintain a healthy balance of both.
7. Involve your audience
Involve your customers by allowing them to create content for you. How can that be achieved? By establishing a user-driven forum that will allow your customers to create, submit and even answer each other’s questions. This interaction will serve as a lens into the thoughts of your customers.